Domaine Le Bercail

 AOP Côtes de Provence

Provence has produced some very good red and white wines for a long time but most recently Provence Rosé has caught the imagination of on-trend consumers in many countries, becoming the de rigueur wine style above all for the summer months.  The growth of demand in this sector is mesmerising and most retailers now feel they need a full range of Provence Rosé on offer, not just a single wine.

Domaine Le Bercail lies just outside the town of Fréjus, a stone’s throw from the Mediterranean, and was established as a private winemaking estate in 1888.  Almost a century later it was brought under the management of the Town Hall, at which point the decision was made to establish it as an ESAT charity, a centre supporting people with learning disabilities.*

Photo Cuvée Domaine.pngDomaine Le Bercail produces red, white and rosé wines from 14 ha of Grenache, Cinsault and Syrah in the Côtes de Provence appellation, lying on south-facing ancient alluvial deposits of fine sand and clay.  We begin by offering their Rosé, and in future vintages we plan to add to the range their lightly-oaked white and elegant red.  Following a full renovation of the vineyard and the winery, the estate was certified organic in 2013.  Harvesting is manual and the fruit is brought quickly to the winery in cagettes for light pressing, after which fermentation takes place at low temperature and the wine is fined and lightly filtered before bottling.

The three selection factors most commonly cited for Provence Rosé are colour, flavour and price, although the competition in the sector is tough and, beyond these, any other distinguishing features can play an important role.  Domaine Le Bercail offers all three plus organic winemaking and social enterprise as keys to ensuring strong sales.

*This property is part of the Vertuvin group of wineries, representing many of France’s great wine regions, each one owned and managed by ESAT charities. These offer work to local mentally handicapped people within a protected environment, overseen by experienced industry professionals and dedicated care staff. By undertaking all the usual activities associated with wine production, from pruning to packaging, workers gain a variety of experiences and an invaluable sense of accomplishment, leading to a richer quality of life.

 

 

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